Trabant — Everyday Reimagined

This project explores visual storytelling and brand reinterpretation through digital compositing and concept advertising. The goal was to reimagine the iconic Trabant as a contemporary lifestyle product inspired by IKEA’s visual identity and communication style.

Created in Adobe Photoshop, the project combines photo manipulation, color grading, typography, and branding elements to simulate a realistic advertising campaign. The focus was on integrating product narrative, environmental storytelling, and commercial design language into a cohesive visual concept.

The work explores how design, nostalgia, and modern branding can intersect to transform perception of a familiar object through visual communication.